Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Co-Curation

The connectivity of the digital world has made it possible for people to pool their expertise and resources, and curate more effective content and insight.

Medici Marketing

Insight from a variety of disciplines can be pooled to make marketing more engaging, creative or useful.

Digital Afterlife

New tools simplify the process of creating memorial sites & managing inevitable red tape when loved ones die.

Real-Time Logistics

Online conversation allows instant logistical & supply chain adjustments for brands.

Corporate Humanism

As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice. 

Ethnomimicry

Observation of human behavior and social interaction is inspiring some of today’s greatest tools and products. 

Social Loneliness

With so many of our social interactions occurring online, many feel an increasing sense of loneliness in the real world. 

Pointillist Filmmaking

As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.

Culting of Retail

Online retailers who offer a unique user experience inspire brand loyalty.

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