Legal
It's easy to give up on privacy today.
We have smart speakers listening in our kitchen and apps track our location "only while using." We know every call "may be recorded" and just walking into a store means you're offering permission to be filmed there.
Yup, we clicked the "Accept All Cookies" button too, without reading any of the legalese about what we just gave up. Clearly this page isn't standing between you and a surveilled life. But if it all feels out of your (and our) control, it's not hopeless.
We decide how to use the data we collect. And our promise to you is that we won't use yours in evil or exploitative ways. If you subscribe to our list, your details won't be sold to a mailing list for reduced rate mortgages or the latest deals on new GLP-1 injections.
What we actually collect: your email address, if you subscribe to our newsletter. We also measure basic site analytics, so we know which articles people finish and what content is most popular. That's it. We don't run ads on this site, so there's no tracking-pixel building data on you.
We will never sell your data, accept paid advertising or make it impossible for you to unsubscribe.
This page exists because of legal regulations. But our principles exist because we believe that privacy matters.
— The Non-Obvious Company
PS — Here's the more legalese part required the European Union's GDPR rules: controller is The Non-Obvious Company ([email protected]). We collect your email (if you subscribe) and basic analytics, based on consent. Shared only with Kit (newsletter) and Basin (contact form), both US-based, under standard contractual clauses. Kept until you unsubscribe or request deletion. Email us anytime to access, correct, delete, restrict, object to, or export your data, or withdraw consent. If you ever feel we've mishandled any of this, you have the right to complain to your country's data protection authority, no permission from us required. None of it is mandatory — you can read the whole site without giving us a thing — but if you skip the email field, we obviously can't email you, and either way, we don't run any algorithms, profiling, or automated decision-making on your data, because we are not a surveillance company.
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