Ten Years of Insights Read by Over 1 Million People

Non-Obvious Trends
Non-Obvious Trend Report series 2011-202

The Non-Obvious Trends series of books has curated and explored some of the most powerful trends shaping our culture since 2011. They have been used by hundreds of the world’s leading organizations and read or shared by over one million readers.

Awards The Trend Series Has Won...

Non-Obvious Megatrends


How to See What Others Miss and Predict the Future

After ten years of sharing insights and curating trends that describe how our world is shifting, this special Megatrends edition brought it all together for one final year. As the last year of the Non-Obvious trend series, it was bigger than any other. Completely revised with an updated modern design, this book featured ten new megatrend predictions based on the previous ten years, along with insights and ideas for how to use those megatrends to win in your industry for the next decade.


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The Non-Obvious Insights Newsletter
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The Non-Obvious Insights Newsletter
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Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,0000 subscribers and sign up today.



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