Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Pointillist Filmmaking

As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.


About This Trend:

Pointillism is a painting technique popularized in 1886 by Georges Seurat through which painters use millions of tiny dots to create a larger image on the canvas.  We also use the word to describe an approach that is becoming more popular in filmmaking: pulling together a large number of short clips to tell a broader story for more effective, and cost-effective, marketing campaigns for products or campaigns.

User-generated campaigns, or campaigns featuring content created and submitted by fans, followers, or the public, are one of the most popular examples of this. Take Target, for example, which asked customers to submit videos of themselves opening their college letters, which they used to create a commercial called “Acceptance” highlighting the brand’s philanthropic work.

As film editing becomes easier, expect organizations to use many stories to tell a bigger narrative, save money, and increase consumer engagement in the process.


Trend Longevity Rating


Relevant For:

Originally Published In:

Non Obvious Trends-2012

Related Trends:

Group 2
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.



Have a Question or Inquiry?

All emails will get a response within 24 hours!


What Are You Contacting Us About*: