Non-Obvious
Megatrends

After ten years of sharing insights and curating trends that describe how our world is shifting, this edition brings it all together for one final year. Yes, it’s the last year of the Non-Obvious trend series, and so it’s bigger than any other. In this completely revised edition, not only will readers find an updated modern design throughout – but the ten identified megatrends apply insights and predictions from the past ten years to identify BIGGER ideas that will shape our world in the decade to come. The megatrends range from focusing on how we will interact with technology to how we will learn to how we see our own self identity in the future. In addition, like with past editions, this new version includes a detailed and transparent appendix with ratings and assessments of EVERY past trend prediction (more than 100!) along with ideas for how to use these trends and megatrends in your daily life.