Non-Obvious Trends

Non-ObviousTM Trends

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The connectivity of the digital world has made it possible for people to pool their expertise and resources, and curate more effective content and insight.


About This Trend:

Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue. Thanks to the speed at which we can communicate today, Co-Curation has emerged as a way for people to filter through the noise and information overload in order to make what is essential and most useful more accessible to the public.

Consider the example of online platform Founded with the mission of helping to create “cooperative, socially useful journalism,” it has rewritten the rules around journalism by allowing readers to co-curate content with journalists in order to add an authentic dimension to all types of stories.

And as the world’s universities are accumulating and publishing research at a rapid rate, making sense of it all is tough. is a site that aggregates the highlights from research being conducted around the world through peer review and collaboration.

The important thing is not to create content just to create content: Take advantage of the platforms and networks that the Internet facilitates in order to aggregate, distill and elevate the information that matters, giving your customers more value in the process.


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Non Obvious Trends-2012
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