We believe the world needs more leaders who can rethink their perspectives and see what others miss. Non-Obvious Thinkers can do that.

Non-Obvious Books


Starting with the first trends report in 2011, Non-Obvious has created books that inspire non-obvious thinking and provide practical, actionable content.

Non-Obvious Experiences


We provide useable educational opportunities for the leaders, organizations, and curious minds who want to lead the future.

Non-Obvious Insights


We offer additional (free) learning opportunities for those who may not have the time or funds for more traditional training.

Non-Obvious Diversity


We believe we can create a more diverse world together, one that goes beyond conversation to produce real results.

Organizations We Have Helped...

Non-Obvious thinking

How to see what other miss

The ultimate concise guide to innovative thinking in a noisy world.
Crafted by a bestselling futurist, Rohit Bhargava, and a pioneering venture capitalist, Ben duPont, this book is your blueprint to bigger thinking, better ideas and smarter insights.

If you want to have bolder ideas, think like a trailblazing futurist and hone your abilities to find the patterns of everyday life that most of us ignore, this guidebook will help. Spanning just 120 short pages, this is not an intimidating big idea book. It’s a digestible guide to bigger ideas.



How to See What Others Miss and Predict the Future

Non-Obvious Megatrends is the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career.

Non-Obvious Megatrends



  • Innovation | How to be a Non-Obvious Thinker (and See What Others Miss)
  • Trends | 7 Non-Obvious Trends Shaping the Future Normal
  • Marketing | The Art and Science of Non-Obvious Marketing (In a Skeptical World)
Non-Obvious Keynotes
Non-Obvious Workshops

Non-obvious Workshops


  • Leading Innovation
  • Trend Curation + Forecasting
  • Storytelling + Persuasion

Non-Obvious      Online LEARNING

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Non-Obvious Diversity
Non-Obvious Trends, Entire book series 2011-2020

Non-Obvious Trends

The Bestselling Trends Series Read
by over 1 Million People

The Non-Obvious Trends series curated and explored the most interesting and impactful trends shaping culture and business.

Non-Obvious Business Guides

Like Having Coffee With an Expert

The Non-Obvious Business Guides series offers smart, actionable advice from renowned experts written for busy professionals who need more than a bloated and useless Dummies' or Idiot's Guide.

Non-Obvious Guides

The Non-Obvious podcast

Shift Your Perspective. Be More Interesting.

Learn from groundbreaking thinkers as bestselling author Rohit Bhargava interviews them about their big non-obvious idea and why it matters.

Inc Non-Obvious Book Awards

The Best Non-Fiction Books of the Year

Created for book lovers, by book lovers, the awards go to the most compelling and original non-fiction reads of the year - announced every December since 2014.


Non-Obvious Diversity

We Can Create a More Inclusive World Together.

Experience the world’s most ambitious conversation on diversity.


The Future Normal

How we will live, work, and thrive
in the next decade

This is a handbook for visionaries.   Making outlandish predictions about the future is easy. Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.

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Inspired by the world’s most ambitious conversation about diversity, this co-authored book takes a unique look at the challenge of embracing diversity through the lens of twelve key themes and offers an actionable guide for truly building a more inclusive world.

Beyond Diversity book
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The Non-Obvious Insights Newsletter
Layer 118

Just named a 2022 Webby Award Honoree! Join over 25,000 subscribers and read a weekly curated list of the most fascinating and non-obvious stories of the week.



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