We believe the world needs more leaders who can rethink their perspectives and see what others miss. Non-Obvious Thinkers can do that.


Hear our Founder Rohit Bhargava talk about the brand...

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The Non-Obvious Insights Newsletter
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Non-Obvious Books


Starting with the first trends report in 2011, Non-Obvious has created books that inspire non-obvious thinking and provide practical, actionable content.

Non-Obvious Experiences


We provide useable educational opportunities for the leaders, organizations, and curious minds who want to lead the future.

Non-Obvious Insights


We offer additional (free) learning opportunities for those who may not have the time or funds for more traditional training.

Non-Obvious Diversity


We believe we can create a more diverse world together, one that goes beyond conversation to produce real results.

Organizations We Have Helped...


How to See What Others Miss and Predict the Future

Non-Obvious Megatrends is the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career.

Non-Obvious Megatrends

In-Person & Virtual

Keynote Speaking


  • Innovation | How To Lead the Future with Non-Obvious Thinking
  • Trust | How Leaders and Brands Can Be More Trusted in A Skeptical World
  • Marketing | The Art of Non-Obvious Storytelling, Marketing & Branding
  • Diversity | How to Build a More Inclusive Team, Business, and World
Non-Obvious Keynotes
Non-Obvious Workshops

In-Person & Virtual



  • Innovation Leadership
  • Trend Leadership
  • Trend Curation (Virtual)
  • Non-Obvious Storytelling (Virtual)

Non-Obvious Diversity

We Can Create a More Inclusive World Together.

Experience the world’s most ambitious conversation on diversity.

Non-Obvious Diversity
Non-Obvious Trends, Entire book series 2011-2020

Non-Obvious Trends

The Bestselling Trends Series Read
by over 1 Million People

The Non-Obvious Trends series curated and explored the most interesting and impactful trends shaping culture and business.

Non-Obvious Business Guides

Like Having Coffee With an Expert

The Non-Obvious Business Guides series offers smart, actionable advice from renowned experts written for busy professionals who need more than a bloated and useless Dummies' or Idiot's Guide.

Non-Obvious Guides
The Non-Obvious Insights Show with Rohit Bhargava

Non-Obvious Insights Show

Shift Your Perspective. Read More Books.

Learn from groundbreaking thinkers as bestselling author Rohit Bhargava interviews them about their big non-obvious idea and why it matters.

Non-Obvious Book Awards

The Best Non-Fiction Books of the Year

Created for book lovers, by book lovers, the awards go to the most compelling and original non-fiction reads of the year - announced every December since 2014.

The Non-Obvious Book Award

Inspired by the world’s most ambitious conversation about diversity, this co-authored book takes a unique look at the challenge of embracing diversity through the lens of twelve key themes and offers an actionable guide for truly building a more inclusive world.

Beyond Diversity book
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Just named a 2022 Webby Award Honoree! Join over 25,000 subscribers and read a weekly curated list of the most fascinating and non-obvious stories of the week.



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