Addictive Randomness
Creating “random” or unexpected content creates more engaging consumer experiences.
Creating “random” or unexpected content creates more engaging consumer experiences.
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
Brands are turning to crowdsourced platforms to collect ideas from consumers.
New design and visualization tools are helping brands simplify and communicate complex data.
Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.