Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Charitable Engagement

Charities combine fundraising with engagement to inspire loyalty among supporters.

Charitable-Engagement

About This Trend:

Charitable organizations are reassessing at their focus on quick donations and learning how to incentivize more active participation in causes from gaming and behavioral studies, with the goal of enticing people to make deeper commitments of time & passion to charities. In today’s day and age, giving is great, but doing is even better.

The innovative idea behind the WaterForward.com campaign from Charity Water uses social influence to encourage people to “pay it forward” with donations on behalf of their friends. And celebrity chef Jamie Oliver spent most of 2011 promoting healthier school lunches, making political enemies in the process. Oliver’s Food Revolution is breaking new ground by using a combination of reality show-style entertainment, gaming, online engagement and political activism to make school food healthy again.

As these campaigns continue to enjoy success, more non-profits and other charitable organizations continue to look for ways to inspire people to become committed to a cause through action, and brands and influencers will feel the pressure to practice what they preach, not just write a check.

2012-icons-charitableengagement-Orange

Trend Longevity Rating

N/A

Relevant For:

Originally Published In:

Non Obvious Trends-2012
Group 2
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.

YellowBalloonTransparent_HighRes

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!

What Are You Contacting Us About*: