Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Degree-Free Learning

The quality of E-learning is skyrocketing, as more students consider alternatives to traditional college educations.

Partnership Publishing

Aspiring authors and publishing professionals team up to create “in-it-together” publishing models.

Human Banking

Aiming to change years of growing distrust, banks are choosing a more simple and direct approach to communicating with and providing services to their customers.

Me-Funding

Platforms that enable public fundraising efforts are enabling “me-funding” for anything from taking a life-changing trip to funding a college education.

Powered by Women

As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.

Healthy Content

Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly demanding and empowered patients.

Tagging Reality

People are making better use of physical objects to unlock virtual interactive content.

Retail Theater

The physical in-store experience, enhanced by social media, will drive loyalty and purchase.

Social Artivism

Artists are using social media to make stronger statements and support social causes that matter to them.

Digital Afterlife

New tools simplify the process of creating memorial sites & managing inevitable red tape when loved ones die.

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