Insourced Incubation
Companies are building in-house innovation labs to inspire novel ideas within their four walls instead of seeking outside help.
Companies are building in-house innovation labs to inspire novel ideas within their four walls instead of seeking outside help.
More people are going through a prolonged period of emerging adulthood, focusing on their career, getting married later, and adopting technology and innovative products that automate “adult” tasks.
After years of being told that aging is something we should hide, society is starting to appreciate the upside of getting older: financial freedom, respect, and time that the “third lifetime” can offer.
Brands are embracing their humanity, taking inspiration from other sectors and thinking more broadly about effectively marketing to people first and buyers second.
Consumers’ increasing desire for authentic experiences means that they are more willing to earn their right to consume, which offers businesses the chance to build more loyalty and engagement
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Brands are using a combination of content marketing and greater integration between marketing and operations to augment promotions with practical and human added value.
As consumers generate increasingly large volumes of actionable, real-time data through their online activities and connected devices, brand-owned big data will lose value and utility.
Companies are putting a purpose greater than revenue at the center of their businesses in order to form deeper connections with consumers.
Thanks to our increasing understanding of the behavioral science behind the formation of habits, marketers, designers, and engineers are creating products and services that are as addictive as possible.