Flux Commerce
The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.
Industry: Health
Protective Tech
As we rely on predictive technology to make the world safer and life more convenient, we struggle with the privacy trade-offs required to make it work.
Attention Wealth
In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.
Human Mode
Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.
Ungendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Enterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Deliberate Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Innovation Envy
Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.
Robot Renaissance
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.
