Glanceable Content
Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.
Industry: Health
Mood Matching
As tracking technology becomes more sophisticated, marketers are turning to immersive experiences inspired by industries like gaming to make sure that their content adapts to their consumers’ moods.
Selfie Confidence
As selfies take over the Internet, people are debating the roles that this modern form of self-portraiture can play in empowering the marginalized and insecure alike through self-expression.
Shareable Humanity
Content shared on social media is becoming more emotional as brands inject more humanity into powerful content marketing and branded storytelling efforts.
Privacy Paranoia
Data breaches and an increasing focus on the many ways our behavior is now tracked on and offline is leading to a new global sense of paranoia about what governments and brands know about us, and how they might use this so-called “big data” in illicit ways.
Microdesign
The increasingly visual way that we experience and consume the world around us is creating a demand for information presented through efficient design and imagery.
Overquantified Life
Big data is offering more ways to quantify the world around us, but brands must be careful not to accumulate more data than they know what to do with.
Distributed Expertise
As online platforms change how we learn and gain access to previously unreachable experts, the idea of expertise itself is shifting to become more inclusive, less academic and more accessible in real time.
Anti-Stereotyping
Across media and entertainment, traditional gender roles are being reversed as assumptions about alternative lifestyles and the ways we define ourselves evolve.
Subscription Commerce
Businesses and retailers are adopting subscription models that deliver recurring services or products to customers instead of focusing on one-time sales.
