Health – Page 7 – Non-Obvious

Brutal Transparency

As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.

Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.

Brands and entrepreneurs are creating innovative new models for giving back.

Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.

Real-time communication transforms essential business functions.

Brands are turning to crowdsourced platforms to collect ideas from consumers.

New design and visualization tools are helping brands simplify and communicate complex data.

Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.

Information overload is leading consumers to seek simplification in all aspects of their personal and professional lives.