B2Beyond
Brands are embracing their humanity, taking inspiration from other sectors and thinking more broadly about effectively marketing to people first and buyers second.
Industry: Real Estate
Reluctant Marketing
Marketing used to focus almost exclusively on the messaging behind and promotion of products and services, but today, marketers are becoming key to informing their organizations’ product development and research.
Glanceable Content
Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.
Curated Sensationalism
Today, many of the most popular online “news” destinations are replacing traditional journalism with smart curation, gathering content from across the web and using persuasively written sensational headlines to drive millions of views.
Distributed Expertise
As online platforms change how we learn and gain access to previously unreachable experts, the idea of expertise itself is shifting to become more inclusive, less academic and more accessible in real time.
Anti-Stereotyping
Across media and entertainment, traditional gender roles are being reversed as assumptions about alternative lifestyles and the ways we define ourselves evolve.
Shoptimization
New mobile apps and startups allow consumers to optimize the process of buying everything from fashion to medical prescriptions.
Degree-Free Learning
The quality of E-learning is skyrocketing, as more students consider alternatives to traditional college educations.
Me-Funding
Platforms that enable public fundraising efforts are enabling “me-funding” for anything from taking a life-changing trip to funding a college education.
Powered by Women
As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.
