Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People


As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.

Father and baby

About This Trend:

One of the most significant impacts of modern technology, culture, and art has been the evolution of gender roles. Women and men are just two ends of an increasingly complex and vibrant spectrum of self-identification, and many brands are answering this with campaigns and communications strategies that speak to a more diverse audience. Because gender is less relevant when determining an individual’s education level, profession, spending power, and attachment to femininity or masculinity, it is being removed as a factor altogether from other brands campaigns and marketing strategies.

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