Anti-Stereotyping

One of the most significant impacts of modern technology, culture, and art has been the evolution of gender roles. Women and men are just two ends of an increasingly complex and vibrant spectrum of self-identification, and many brands are answering this with campaigns and communications strategies that speak to a more diverse audience. Because gender is less relevant when determining an individual’s education level, profession, spending power, and attachment to femininity or masculinity, it is being removed as a factor altogether from other brands campaigns and marketing strategies.