Tagging Reality
People are making better use of physical objects to unlock virtual interactive content.
People are making better use of physical objects to unlock virtual interactive content.
The physical in-store experience, enhanced by social media, will drive loyalty and purchase.
Insight from a variety of disciplines can be pooled to make marketing more engaging, creative or useful.
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.Â
Observation of human behavior and social interaction is inspiring some of today’s greatest tools and products.Â
With so many of our social interactions occurring online, many feel an increasing sense of loneliness in the real world.Â
As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
New design and visualization tools are helping brands simplify and communicate complex data.Â