Shareable Humanity
As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.
About This Trend:
The concept of content marketing is a hot topic among marketers today, but much of what brands produce classifies far more as “content” than “storytelling.” What’s the difference? In a word: humanity. Content might provide information people need, but stories create emotional connections. People share stories – and the brand who create these types of emotional experiences are the ones that benefit from social sharing the most.
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