Mainstream Mindfulness
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
Industry: Food Service
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Desperate Detox
As technology, media clutter and an overload of gadgets make life increasingly stressful, people are seeking moments of reflection and pause.
Lovable Unperfection
Today, successful marketing campaigns are putting an increasing focus on using the power of personality, quirkiness, and imperfections to create authentic with customers.
Deep Diving
While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.
Preserved Past
Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.
Personality Mapping
Brands and organizations are turning to psychology to better understand the motivations and emotions behind their customers’ decisions and inspire better performance from their employees.
Earned Consumption
Consumers’ increasing desire for authentic experiences means that they are more willing to earn their right to consume, which offers businesses the chance to build more loyalty and engagement
Strategic Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
E-mpulse Buying
While e-commerce is changing the way people impulse buy, the integration of mobile devices into the shopping experience has opened up possibilities for real-time marketing that encourages people to make split-second emotional buying decisions in a new way.
