Reluctant Marketing
Marketing used to focus almost exclusively on the messaging behind and promotion of products and services, but today, marketers are becoming key to informing their organizations’ product development and research.
Marketing used to focus almost exclusively on the messaging behind and promotion of products and services, but today, marketers are becoming key to informing their organizations’ product development and research.
Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.
Content creators make use of social experiments and real-life interactions to reveal interesting insight about human behavior and build more authentic connections with their audiences.Â
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
Businesses and retailers are adopting subscription models that deliver recurring services or products to customers instead of focusing on one-time sales.
Better support, incentives, and tools for entrepreneurs make it possible for anyone with an idea to launch a startup knowing that the costs and risks of failure are not as high as they once were.
New mobile apps and startups allow consumers to optimize the process of buying everything from fashion to medical prescriptions.
Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.
Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly demanding and empowered patients.
People are making better use of physical objects to unlock virtual interactive content.