Locationcasting
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
Brands are turning to crowdsourced platforms to collect ideas from consumers.
Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.
Information overload is leading consumers to seek simplification in all aspects of their personal and professional lives.