Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.

Employees as Heroes

Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.

App-ification of the Web

Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.

Rise of Curation

Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.

Desperate Simplification

Information overload is leading consumers to seek simplification in all aspects of their personal and professional lives.