Deep Diving
While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.
Industry: Non-profits
Preserved Past
Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.
Earned Consumption
Consumers’ increasing desire for authentic experiences means that they are more willing to earn their right to consume, which offers businesses the chance to build more loyalty and engagement
Everyday Stardom
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
Powered by Women
As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.
Retail Theater
The physical in-store experience, enhanced by social media, will drive loyalty and purchase.
Corporate Humanism
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.Â
Brutal Transparency
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
Employees as Heroes
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
