Backstorytelling
Organizations are using the power of stories to share relatable heritages, missions, personalities and reasons for existing.
Organizations are using the power of stories to share relatable heritages, missions, personalities and reasons for existing.
Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.
Immersive technological experiences generate empathy through helping people see the world through new eyes.
Organizations are designing smarter connected products, services and features that provide safety, boost our health, and protect our environment through anticipating our needs.
As technology advances, algorithms and artificial intelligence make real-time analysis so fast that it can move from input to insight to action all on its own.
A new generation of entrepreneurs are thinking beyond profit and making social impact, not financial performance, at the center of their organizations’ missions.
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
As robots’ utility moves into the home and the workplace, they adopt more human-like interfaces and in some cases, micro-personalities.
Today, successful marketing campaigns are putting an increasing focus on using the power of personality, quirkiness, and imperfections to create authentic with customers.