Branded Benevolence
Companies are putting a purpose greater than revenue at the center of their businesses in order to form deeper connections with consumers.
Industry: Advertising
Reluctant Marketing
Marketing used to focus almost exclusively on the messaging behind and promotion of products and services, but today, marketers are becoming key to informing their organizations’ product development and research.
Mood Matching
As tracking technology becomes more sophisticated, marketers are turning to immersive experiences inspired by industries like gaming to make sure that their content adapts to their consumers’ moods.
Experimedia
Content creators make use of social experiments and real-life interactions to reveal interesting insight about human behavior and build more authentic connections with their audiences.
Everyday Stardom
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
Selfie Confidence
As selfies take over the Internet, people are debating the roles that this modern form of self-portraiture can play in empowering the marginalized and insecure alike through self-expression.
Privacy Paranoia
Data breaches and an increasing focus on the many ways our behavior is now tracked on and offline is leading to a new global sense of paranoia about what governments and brands know about us, and how they might use this so-called “big data” in illicit ways.
Curated Sensationalism
Today, many of the most popular online “news” destinations are replacing traditional journalism with smart curation, gathering content from across the web and using persuasively written sensational headlines to drive millions of views.
Distributed Expertise
As online platforms change how we learn and gain access to previously unreachable experts, the idea of expertise itself is shifting to become more inclusive, less academic and more accessible in real time.
Anti-Stereotyping
Across media and entertainment, traditional gender roles are being reversed as assumptions about alternative lifestyles and the ways we define ourselves evolve.
