Data Abundance
The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.
Industry: Advertising
Attention Wealth
In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.
Revivalism
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
Amplified Identity
As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Enterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Deliberate Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Robot Renaissance
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.
Extreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Fad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
