Digital Afterlife
New tools simplify the process of creating memorial sites & managing inevitable red tape when loved ones die.
Industry: Advertising
Corporate Humanism
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.
Ethnomimicry
Observation of human behavior and social interaction is inspiring some of today’s greatest tools and products.
Pointillist Filmmaking
As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.
Addictive Randomness
Creating “random” or unexpected content creates more engaging consumer experiences.
Brutal Transparency
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
Visualized Data
New design and visualization tools are helping brands simplify and communicate complex data.
Rise of Curation
Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.
