Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Robot Renaissance

As robots’ utility moves into the home and the workplace, they adopt more human-like interfaces and in some cases, micro-personalities.

Invisible Technology

As technology becomes more sophisticated, it becomes better at predicting and anticipating needs, protecting us, and providing utility while blending seamlessly into our lives.

Precious Print

Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.

Deep Diving

While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.

Lovable Unperfection

Today, successful marketing campaigns are putting an increasing focus on using the power of personality, quirkiness, and imperfections to create authentic with customers.

Preserved Past

Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.

Automated Adulthood

More people are going through a prolonged period of emerging adulthood, focusing on their career, getting married later, and adopting technology and innovative products that automate “adult” tasks.

Insourced Incubation

Companies are building in-house innovation labs to inspire novel ideas within their four walls instead of seeking outside help.

Design is shaping the way we plan our cities, homes, and futures, and inspiring nuanced, sometimes unexpectedly heroic experiments from architects, urban planners, industrial engineers and tech gurus alike.