Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Good Speed
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
Read MoreEnterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Read MoreInnovation Envy
Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.
Read MoreFad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
Read MoreExtreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Read MoreTouchworthy
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..
Read MoreApproachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
Read MoreHuman Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
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