Non-Obvious^TM Trend Collection

Good Speed

The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.

Innovation Envy

Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.

Enterprise Empathy

Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.

Extreme Uncluttering

Brands and creators are intentionally using spectacles to capture attention and drive engagement.

Fad Fatigue

Consumers are becoming wary of innovations that frame themselves as the “next big thing.”

Retrotrust

Often unsure of whom to trust, today’s consumers are connecting with brands that have a rich legacy in cultural history, or those with which they have a strong sense of nostalgia.

Touchworthy

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..

Approachable Luxury

Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.

Human Mode

Thanks to automation, people crave experiences, advice, and services delivered by actual humans.