Culture & Consumer Behaviour – Page 2

Side Quirks

A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.

After years of being told that aging is something we should hide, society is starting to appreciate the upside of getting older: financial freedom, respect, and time that the “third lifetime” can offer.

Strategic Downgrading

As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.

E-mpulse Buying

While e-commerce is changing the way people impulse buy, the integration of mobile devices into the shopping experience has opened up possibilities for real-time marketing that encourages people to make split-second emotional buying decisions in a new way.

Everyday Stardom

Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.

Selfie Confidence

As selfies take over the Internet, people are debating the roles that this modern form of self-portraiture can play in empowering the marginalized and insecure alike through self-expression.

Media Binging

As more media and entertainment becomes available on any device on demand, consumers use their newfound control to “binge” on media when they have the time and are willing to pay extra for the convenience.

Human Banking

Aiming to change years of growing distrust, banks are choosing a more simple and direct approach to communicating with and providing services to their customers.

Me-Funding

Platforms that enable public fundraising efforts are enabling “me-funding” for anything from taking a life-changing trip to funding a college education.

Powered by Women

As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.