Data Overflow
Volumes of both personal and corporate-owned data are increasing at an exponential rate, creating pressure to turn that data into tools that serve as both practical and ethical instead of disconnected data points.
Industry: Retail
Heroic Design
Design is shaping the way we plan our cities, homes, and futures, and inspiring nuanced, sometimes unexpectedly heroic experiments from architects, urban planners, industrial engineers and tech gurus alike.
Optimistic Aging
After years of being told that aging is something we should hide, society is starting to appreciate the upside of getting older: financial freedom, respect, and time that the “third lifetime” can offer.
Personality Mapping
Brands and organizations are turning to psychology to better understand the motivations and emotions behind their customers’ decisions and inspire better performance from their employees.
Earned Consumption
Consumers’ increasing desire for authentic experiences means that they are more willing to earn their right to consume, which offers businesses the chance to build more loyalty and engagement
E-mpulse Buying
While e-commerce is changing the way people impulse buy, the integration of mobile devices into the shopping experience has opened up possibilities for real-time marketing that encourages people to make split-second emotional buying decisions in a new way.
Strategic Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Branded Utility
Brands are using a combination of content marketing and greater integration between marketing and operations to augment promotions with practical and human added value.
Small Data
As consumers generate increasingly large volumes of actionable, real-time data through their online activities and connected devices, brand-owned big data will lose value and utility.
Engineered Addiction
Thanks to our increasing understanding of the behavioral science behind the formation of habits, marketers, designers, and engineers are creating products and services that are as addictive as possible.
