Flux Commerce
The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.
Industry: Retail
Data Abundance
The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.
Purposeful Profit
Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.
Attention Wealth
In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.
Human Mode
Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.
Revivalism
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
Ungendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Amplified Identity
As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Good Speed
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
