Crowdsourced Innovation
Brands are turning to crowdsourced platforms to collect ideas from consumers.
Industry: Retail
Rise of Curation
Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.
Essential Integration
More than just accumulating data, marketers need to build strategies that funnel it into effective cross-platform campaigns.
Desperate Simplification
Information overload is leading consumers to seek simplification in all aspects of their personal and professional lives.
