Human Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Industry: Media and Entertainment
Backstorytelling
Organizations are using the power of stories to share relatable heritages, missions, personalities and reasons for existing.
Enlightened Consumption
Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.
Virtual Empathy
Immersive technological experiences generate empathy through helping people see the world through new eyes.
Precious Print
Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.
Desperate Detox
As technology, media clutter and an overload of gadgets make life increasingly stressful, people are seeking moments of reflection and pause.
Authentic Fameseekers
A new generation of creators is turning to social media to establish their brands, attract eyeballs and become the next big thing.
Lovable Unperfection
Today, successful marketing campaigns are putting an increasing focus on using the power of personality, quirkiness, and imperfections to create authentic with customers.
Deep Diving
While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.
Preserved Past
Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.
