Financial Services – Page 4

Preserved Past

Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.

Volumes of both personal and corporate-owned data are increasing at an exponential rate, creating pressure to turn that data into tools that serve as both practical and ethical instead of disconnected data points.

Insourced Incubation

Companies are building in-house innovation labs to inspire novel ideas within their four walls instead of seeking outside help.

Automated Adulthood

More people are going through a prolonged period of emerging adulthood, focusing on their career, getting married later, and adopting technology and innovative products that automate “adult” tasks.

Optimistic Aging

After years of being told that aging is something we should hide, society is starting to appreciate the upside of getting older: financial freedom, respect, and time that the “third lifetime” can offer.

Personality Mapping

Brands and organizations are turning to psychology to better understand the motivations and emotions behind their customers’ decisions and inspire better performance from their employees.

Earned Consumption

Consumers’ increasing desire for authentic experiences means that they are more willing to earn their right to consume, which offers businesses the chance to build more loyalty and engagement

E-mpulse Buying

While e-commerce is changing the way people impulse buy, the integration of mobile devices into the shopping experience has opened up possibilities for real-time marketing that encourages people to make split-second emotional buying decisions in a new way.

Strategic Downgrading

As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.

Branded Utility

Brands are using a combination of content marketing and greater integration between marketing and operations to augment promotions with practical and human added value.