Flux Commerce
The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.
Industry: Financial Services
Protective Tech
As we rely on predictive technology to make the world safer and life more convenient, we struggle with the privacy trade-offs required to make it work.
Human Mode
Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.
Revivalism
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
Instant Knowledge
The rise of bite-sized knowledge on demand helps us benefit from learning everything faster but increases the risk that we forget the value of mastery.
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Overwealthy
Growing income inequality is leading to more guilt among the affluent, and inspiring them to seek more ways to give back.
Robot Renaissance
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.
Enterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Deliberate Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
