Invisible Technology
As technology becomes more sophisticated, it becomes better at predicting and anticipating needs, protecting us, and providing utility while blending seamlessly into our lives.
Industry: Auto/Transportation
Robot Renaissance
As robots’ utility moves into the home and the workplace, they adopt more human-like interfaces and in some cases, micro-personalities.
Desperate Detox
As technology, media clutter and an overload of gadgets make life increasingly stressful, people are seeking moments of reflection and pause.
Heroic Design
Design is shaping the way we plan our cities, homes, and futures, and inspiring nuanced, sometimes unexpectedly heroic experiments from architects, urban planners, industrial engineers and tech gurus alike.
Automated Adulthood
More people are going through a prolonged period of emerging adulthood, focusing on their career, getting married later, and adopting technology and innovative products that automate “adult” tasks.
B2Beyond
Brands are embracing their humanity, taking inspiration from other sectors and thinking more broadly about effectively marketing to people first and buyers second.
Branded Utility
Brands are using a combination of content marketing and greater integration between marketing and operations to augment promotions with practical and human added value.
Engineered Addiction
Thanks to our increasing understanding of the behavioral science behind the formation of habits, marketers, designers, and engineers are creating products and services that are as addictive as possible.Â
Glanceable Content
Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.
Shareable Humanity
Content shared on social media is becoming more emotional as brands inject more humanity into powerful content marketing and branded storytelling efforts.
