Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Subscription Commerce
Businesses and retailers are adopting subscription models that deliver recurring services or products to customers instead of focusing on one-time sales.
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Media Binging
As more media and entertainment becomes available on any device on demand, consumers use their newfound control to “binge” on media when they have the time and are willing to pay extra for the convenience.
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Branded Inspiration
Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.
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Hyper-Local Commerce
New services and technology make it easier for people to keep their investments and purchases local.
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Friend-Sourced Travel
Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.
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Shoptimization
New mobile apps and startups allow consumers to optimize the process of buying everything from fashion to medical prescriptions.
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Powered by Women
As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.
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Retail Theater
The physical in-store experience, enhanced by social media, will drive loyalty and purchase.
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Tagging Reality
People are making better use of physical objects to unlock virtual interactive content.
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