Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

Filter By:

Glanceable Content

Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.

Shareable Humanity

Content shared on social media is becoming more emotional as brands inject more humanity into powerful content marketing and branded storytelling efforts.

Branded Inspiration

Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.

Hyper-Local Commerce

New services and technology make it easier for people to keep their investments and purchases local.

Friend-Sourced Travel

Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.

Shoptimization

New mobile apps and startups allow consumers to optimize the process of buying everything from fashion to medical prescriptions.

Human Banking

Aiming to change years of growing distrust, banks are choosing a more simple and direct approach to communicating with and providing services to their customers.