Overquantified Life
Big data is offering more ways to quantify the world around us, but brands must be careful not to accumulate more data than they know what to do with.Â
Industry: Telecom
Shoptimization
New mobile apps and startups allow consumers to optimize the process of buying everything from fashion to medical prescriptions.
Friend-Sourced Travel
Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.
Hyper-Local Commerce
New services and technology make it easier for people to keep their investments and purchases local.
Retail Theater
The physical in-store experience, enhanced by social media, will drive loyalty and purchase.
Social Artivism
Artists are using social media to make stronger statements and support social causes that matter to them.
Real-Time Logistics
Online conversation allows instant logistical & supply chain adjustments for brands.
Employees as Heroes
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
