While e-commerce is changing the way people impulse buy, the integration of mobile devices into the shopping experience has opened up possibilities for real-time marketing that encourages people to make split-second emotional buying decisions in a new way.
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Brands are using a combination of content marketing and greater integration between marketing and operations to augment promotions with practical and human added value.
As consumers generate increasingly large volumes of actionable, real-time data through their online activities and connected devices, brand-owned big data will lose value and utility.
Thanks to our increasing understanding of the behavioral science behind the formation of habits, marketers, designers, and engineers are creating products and services that are as addictive as possible.
Content shared on social media is becoming more emotional as brands inject more humanity into powerful content marketing and branded storytelling efforts.
The increasingly visual way that we experience and consume the world around us is creating a demand for information presented through efficient design and imagery.
Big data is offering more ways to quantify the world around us, but brands must be careful not to accumulate more data than they know what to do with.
As more media and entertainment becomes available on any device on demand, consumers use their newfound control to “binge” on media when they have the time and are willing to pay extra for the convenience.
Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.
