Good Speed
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
Industry: Manufacturing
Innovation Envy
Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.
Enterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Extreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Fad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
Retrotrust
Often unsure of whom to trust, today’s consumers are connecting with brands that have a rich legacy in cultural history, or those with which they have a strong sense of nostalgia.
Touchworthy
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..
Approachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
Human Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Backstorytelling
Organizations are using the power of stories to share relatable heritages, missions, personalities and reasons for existing.
