Hyper-Local Commerce
New services and technology make it easier for people to keep their investments and purchases local.
Industry: Manufacturing
Branded Inspiration
Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.
Retail Theater
The physical in-store experience, enhanced by social media, will drive loyalty and purchase.
Corporate Humanism
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.Â
Brutal Transparency
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
Employees as Heroes
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
Crowdsourced Innovation
Brands are turning to crowdsourced platforms to collect ideas from consumers.
Visualized Data
New design and visualization tools are helping brands simplify and communicate complex data.Â
Essential Integration
More than just accumulating data, marketers need to build strategies that funnel it into effective cross-platform campaigns.
