Overtargeting

Lured by the promise of Big Data, organizations segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.

Enlightened Consumption

Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.

Lightspeed Learning

The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.

Disruptive Distribution

New models of distribution are disrupting the usual channels, cutting out middlemen and building more direct connections with fans and buyers.

Precious Print

Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.

Invisible Technology

As technology becomes more sophisticated, it becomes better at predicting and anticipating needs, protecting us, and providing utility while blending seamlessly into our lives.

Self-Aware Data

As technology advances, algorithms and artificial intelligence make real-time analysis so fast that it can move from input to insight to action all on its own.

Robot Renaissance

As robots’ utility moves into the home and the workplace, they adopt more human-like interfaces and in some cases, micro-personalities.

Moonshot Entrepreneurship

A new generation of entrepreneurs are thinking beyond profit and making social impact, not financial performance, at the center of their organizations’ missions.

Outrageous Outsiders

Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.