Overtargeting
Lured by the promise of Big Data, organizations segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.
Lured by the promise of Big Data, organizations segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.
Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.
The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.
New models of distribution are disrupting the usual channels, cutting out middlemen and building more direct connections with fans and buyers.
Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.
As technology becomes more sophisticated, it becomes better at predicting and anticipating needs, protecting us, and providing utility while blending seamlessly into our lives.
As technology advances, algorithms and artificial intelligence make real-time analysis so fast that it can move from input to insight to action all on its own.
As robots’ utility moves into the home and the workplace, they adopt more human-like interfaces and in some cases, micro-personalities.
A new generation of entrepreneurs are thinking beyond profit and making social impact, not financial performance, at the center of their organizations’ missions.
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.