2012
Non-Obvious

15 Surprising New Trends Changing How We Buy, Sell Or Believe Anything

This second year of the Trend Report featured a broader look at business beyond marketing and brought together the worlds of corporate marketing, charitable causes, the marketing of death and more. This report was one of the first to explore the potential of big data to impact everything from optimizing supply chain logistics to measuring and quantifying every aspect of our lives. On the culture side, the report tackled the sensitive yet emerging field of the “digital afterlife” of loved ones who have passed on, as well as the rising sense of “social loneliness” that people felt.

Non-Obvious 2012
Wall Street Journal Bestseller

Awards The Series Has Won...

Tagging Reality

People are making better use of physical objects to unlock virtual interactive content.

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Retail Theater

The physical in-store experience, enhanced by social media, will drive loyalty and purchase.

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Social Artivism

Artists are using social media to make stronger statements and support social causes that matter to them.

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Measuring Life

Tracking tools and wearables offer personalized data to monitor and measure daily activities.

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Co-Curation

The connectivity of the digital world has made it possible for people to pool their expertise and resources, and curate more effective content and insight.

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Charitable Engagement

Charities combine fundraising with engagement to inspire loyalty among supporters.

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Medici Marketing

Insight from a variety of disciplines can be pooled to make marketing more engaging, creative or useful.

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Digital Afterlife

New tools simplify the process of creating memorial sites & managing inevitable red tape when loved ones die.

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Real-Time Logistics

Online conversation allows instant logistical & supply chain adjustments for brands.

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The Non-Obvious Insights Newsletter
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