2018
Non-Obvious
How to Predict Trends and Win the Future
"In this edition of Non-Obvious, readers saw an upgraded interior layout from previous years with significant updates throughout the book. Some of the most popular trends from 2018’s report included “Truthing” (how we trust in face to face interactions more than any other type), “Brand Stand” (why consumers buy from brands who are unafraid share what they believe in), “Light-Speed Learning” (why we expect to be able to learn anything faster than ever) and “Manipulated Outrage” (what happens when a news media culture of outrage starts to define an individual’s identity).
This 2018 edition also featured more illustrations, color on the interior and updated trend icon imagery. Thanks in part to all the updates, as well as a concentrated effort to submit the book to industry awards, this edition won six major business book awards including being selected as a Finalist for the prestigious Leonard L. Berry Marketing Book Prize from the American Marketing Association."
Awards The Series Has Won...
Eric-Hoffer-Award-Seal-2021
ABA20_Gold_Winner
INDIE Book Award Transparent
Axiom Gold Medal
Readers Favorite
MEA Logo
Soundview-2020-BestBook-Badge-Gold-150x150
Eric-Hoffer-Award-Seal-2021
ABA20_Gold_Winner
INDIE Book Award Transparent
Axiom Gold Medal
Readers Favorite
MEA Logo
Soundview-2020-BestBook-Badge-Gold-150x150
INDIE Book Award Transparent
Summaries.com
Independent Press Award Transparent
AMA-Book-Prize_color
Eric hoffer award larger
CES Innovation Award
ippy_silvermedal_LR-transparent
INDIE Book Award Transparent
Summaries.com
Independent Press Award Transparent
AMA-Book-Prize_color
Eric hoffer award larger
CES Innovation Award
ippy_silvermedal_LR-transparent
Axiom silver medal badge - transparent
INDIE EXCELLENCE BADGE
International book awards
Nonfiction-Award-04.2.3-Gold-transparent
NewPinnacleAward3D2
Axiom silver medal badge - transparent
INDIE EXCELLENCE BADGE
International book awards
Nonfiction-Award-04.2.3-Gold-transparent
NewPinnacleAward3D2
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