2011
Non-Obvious
15 Surprising New Trends Changing How We Buy, Sell Or Believe Anything
The first edition of the Trend Report first introduced the idea of “Likeonomics” – which Rohit later developed into the concept for his second full length book. Aside from this idea, the report was one of the first to predict the rise in importance of content curation as a way of organizing the growing ranks of information online. The report also explored the rapid growth of real time customer service through social media and the increasing number of marketing campaigns featuring employees as heroes (ie – “I’m an IBM’er) as well as using “Brutal Transparency” like Domino’s and Southwest Airlines.
Awards The Series Has Won...
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Axiom Gold Medal
Readers Favorite
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Eric-Hoffer-Award-Seal-2021
ABA20_Gold_Winner
INDIE Book Award Transparent
Axiom Gold Medal
Readers Favorite
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INDIE Book Award Transparent
Summaries.com
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CES Innovation Award
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INDIE Book Award Transparent
Summaries.com
Independent Press Award Transparent
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Eric hoffer award larger
CES Innovation Award
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INDIE EXCELLENCE BADGE
International book awards
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Axiom silver medal badge - transparent
INDIE EXCELLENCE BADGE
International book awards
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NewPinnacleAward3D2
Culting of Retail
Online retailers who offer a unique user experience inspire brand loyalty.
Read MoreAddictive Randomness
Creating “random” or unexpected content creates more engaging consumer experiences.
Read MoreLocationcasting
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
Read MoreReimagining Charity
Brands and entrepreneurs are creating innovative new models for giving back.
Read MoreApp-ification of the Web
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
Read MoreInstant PR & Customer Service
Real-time communication transforms essential business functions.
Read MoreCrowdsourced Innovation
Brands are turning to crowdsourced platforms to collect ideas from consumers.
Read More