2013
Non-Obvious

15 Surprising New Trends Changing How We Buy, Sell Or Believe Anything

The 2013 Non-Obvious Trend Report was a #1 Best Seller on Amazon and remained the top selling book in the Marketing Research category for nearly three months straight after publication. The online edition has been viewed or downloaded more than 250,000 times and been featured in media across the globe. Topics featured in the report included the future of print publishing, the rise of women in business, authenticity in the banking sector, hyper-local commerce and the evolution of the travel industry.

Awards The Series Has Won...

Friend-Sourced Travel

Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.

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Hyper-Local Commerce

New services and technology make it easier for people to keep their investments and purchases local.

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Branded Inspiration

Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.

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Degree-Free Learning

The quality of E-learning is skyrocketing, as more students consider alternatives to traditional college educations.

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Partnership Publishing

Aspiring authors and publishing professionals team up to create “in-it-together” publishing models.

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Human Banking

Aiming to change years of growing distrust, banks are choosing a more simple and direct approach to communicating with and providing services to their customers.

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Me-Funding

Platforms that enable public fundraising efforts are enabling “me-funding” for anything from taking a life-changing trip to funding a college education.

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Powered by Women

As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.

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Healthy Content

Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly demanding and empowered patients.

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Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.

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