Non-Obvious
(2015)
How to Think Different, Curate Ideas & Predict The Future
"In 2015 for the first time, the Non-Obvious Trend Report was exclusively released as a part of the full length book featuring not only 15 new trends but also an extensive section on the process of trend curation itself. The book was an instant Wall Street Journal best seller and brought this curation driven approach to understanding the future to more people than ever. The report that year featured popular new trends like “Unperfection” (the preference people often have for naturally flawed and more human products and leaders), “Small Data” (a term to describe the growing amounts of personal data consumers are collected on their own behaviour) and “Everyday Stardom” (an explosion in consumer expectations around getting personalized service in every interaction)."
Awards The Series Has Won...
Eric-Hoffer-Award-Seal-2021
ABA20_Gold_Winner
INDIE Book Award Transparent
Axiom Gold Medal
Readers Favorite
MEA Logo
Soundview-2020-BestBook-Badge-Gold-150x150
Eric-Hoffer-Award-Seal-2021
ABA20_Gold_Winner
INDIE Book Award Transparent
Axiom Gold Medal
Readers Favorite
MEA Logo
Soundview-2020-BestBook-Badge-Gold-150x150
INDIE Book Award Transparent
Summaries.com
Independent Press Award Transparent
AMA-Book-Prize_color
Eric hoffer award larger
CES Innovation Award
ippy_silvermedal_LR-transparent
INDIE Book Award Transparent
Summaries.com
Independent Press Award Transparent
AMA-Book-Prize_color
Eric hoffer award larger
CES Innovation Award
ippy_silvermedal_LR-transparent
Axiom silver medal badge - transparent
INDIE EXCELLENCE BADGE
International book awards
Nonfiction-Award-04.2.3-Gold-transparent
NewPinnacleAward3D2
Axiom silver medal badge - transparent
INDIE EXCELLENCE BADGE
International book awards
Nonfiction-Award-04.2.3-Gold-transparent
NewPinnacleAward3D2
Small Data
As consumers generate increasingly large volumes of actionable, real-time data through their online activities and connected devices, brand-owned big data will lose value and utility.
Read MoreEngineered Addiction
Thanks to our increasing understanding of the behavioral science behind the formation of habits, marketers, designers, and engineers are creating products and services that are as addictive as possible.
Read MoreGlanceable Content
Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.
Read MoreMood Matching
As tracking technology becomes more sophisticated, marketers are turning to immersive experiences inspired by industries like gaming to make sure that their content adapts to their consumers’ moods.
Read MoreExperimedia
Content creators make use of social experiments and real-life interactions to reveal interesting insight about human behavior and build more authentic connections with their audiences.
Read MoreEveryday Stardom
Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.
Read MoreSelfie Confidence
As selfies take over the Internet, people are debating the roles that this modern form of self-portraiture can play in empowering the marginalized and insecure alike through self-expression.
Read More