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Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.

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How To Change a Voter's Mind and the Robotic Door Saving Halloween Trick-or-Treating issue artwork#241

How To Change a Voter's Mind and the Robotic Door Saving Halloween Trick-or-Treating

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My New Book Announcement and More Non-Obvious Stories! issue artwork#240

My New Book Announcement and More Non-Obvious Stories!

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Virtual Cuddling, Dark Stores, the INC 5000 Conference and an Interview with Dan Pink issue artwork#239

Virtual Cuddling, Dark Stores, the INC 5000 Conference and an Interview with Dan Pink

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Inappropriate Onions, Tattoo Robots, Translating Whale Songs and How Teachers Would Fix Zoom issue artwork#238

Inappropriate Onions, Tattoo Robots, Translating Whale Songs and How Teachers Would Fix Zoom

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How Humor Inspires Change, the Pathetic Debate and Heat Activated Stamps issue artwork#237

How Humor Inspires Change, the Pathetic Debate and Heat Activated Stamps

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Filming Goes Into Space, Democracy-Saving Deepfakes + Why Netflix Cancels Shows issue artwork#236

Filming Goes Into Space, Democracy-Saving Deepfakes + Why Netflix Cancels Shows

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Inside Look at College Admissions, Why Some Are Religious and How Housing Solves Loneliness issue artwork#235

Inside Look at College Admissions, Why Some Are Religious and How Housing Solves Loneliness

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Gucci’s $10,000 Virtual Dress, Return of the NFL and Entertaining Future of Fundraising issue artwork#234

Gucci’s $10,000 Virtual Dress, Return of the NFL and Entertaining Future of Fundraising

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Airlines Sell In-Flight Meals, LA2028's Inclusive Logo + How Stupidity Can Get You Promoted issue artwork#233

Airlines Sell In-Flight Meals, LA2028's Inclusive Logo + How Stupidity Can Get You Promoted

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Why NY May Be Dying, Healthcare Selfies + 8 Persuasion Lessons From the Republican Convention issue artwork#232

Why NY May Be Dying, Healthcare Selfies + 8 Persuasion Lessons From the Republican Convention

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Humble Creativity, Transparent Restrooms, Time Crystals and Why Blackberry Is Best Phone issue artwork#231

Humble Creativity, Transparent Restrooms, Time Crystals and Why Blackberry Is Best Phone

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Japan's Toxic Kawaii Culture, Shady History of Oreo + How Journalists Can Eliminate Fake News issue artwork#230

Japan's Toxic Kawaii Culture, Shady History of Oreo + How Journalists Can Eliminate Fake News

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Coca-Cola Coffee, Problemshifting, Clear's Big Pivot and Why You Should Skip The Hustle issue artwork#229

Coca-Cola Coffee, Problemshifting, Clear's Big Pivot and Why You Should Skip The Hustle

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Scream Tourism, Reduced-Methane Cows, & Return of the First Robot Many People Actually Loved issue artwork#228

Scream Tourism, Reduced-Methane Cows, & Return of the First Robot Many People Actually Loved

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[Resend] #227 - ComicCon Virtual, Ultra-Tiny Phones, Arranged Marriage & Why 2064 Will Be a Big Year issue artwork#227

[Resend] #227 - ComicCon Virtual, Ultra-Tiny Phones, Arranged Marriage & Why 2064 Will Be a Big Year

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Afrofuturism, Paper Whiskey Bottles, Remote Work Barbados & Why Fake News Isn't Actually Fake issue artwork#226

Afrofuturism, Paper Whiskey Bottles, Remote Work Barbados & Why Fake News Isn't Actually Fake

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Human Fooseball, Walmart's Virtual Summer Camp and a Smart Mask That Translates Languages issue artwork#225

Human Fooseball, Walmart's Virtual Summer Camp and a Smart Mask That Translates Languages

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[Resend] #224 - The Fake App That Raised $200k, Durian Controversy & Disney's Dangerous Experiments issue artwork#224

[Resend] #224 - The Fake App That Raised $200k, Durian Controversy & Disney's Dangerous Experiments

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[Resend] #223 - The $0 Box Office Hit, a Summit on Book Marketing and How To Explore a Buried City issue artwork#223

[Resend] #223 - The $0 Box Office Hit, a Summit on Book Marketing and How To Explore a Buried City

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What Mac & Cheese Can Teach You, Digital Nutrition & How One Brand Embraces Its Racist Name issue artwork#222

What Mac & Cheese Can Teach You, Digital Nutrition & How One Brand Embraces Its Racist Name

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The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media issue artwork#221

The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media

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How To Do More Than Hashtag Activism, Virtual Home Repair and Redesigning Dr. Seuss issue artwork#220

How To Do More Than Hashtag Activism, Virtual Home Repair and Redesigning Dr. Seuss

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Why You Should Let Kids Sleep In and How Facebook Intentionally Creates Division issue artwork#219

Why You Should Let Kids Sleep In and How Facebook Intentionally Creates Division

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Museum Seeks Teen Photos, NASA Publishes Space Ethics and the Truth About Air Pollution issue artwork#218

Museum Seeks Teen Photos, NASA Publishes Space Ethics and the Truth About Air Pollution

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Showing issues 289–312 of 520 · page 13 of 22

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