Publications
Books, Guides And
Presentations
To Help You Be A
Non-Obvious Thinker
From the #1 WSJ bestselling Non-Obvious Trend Series to a collection of guides written by pioneering industry professionals, every publication is built to give you a sharper way of seeing what is coming next.
Releases Nov 10, 2026
Future Words
A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will)
From Rohit Bhargava and futurist Henry Coutinho-Mason: a book for word lovers, trend spotters, and anyone who has ever wished for a word that didn’t quite exist.
The Unwondering Project →
Also By Rohit
Beyond the trends.
Over A Decade Of Insights
The Non-Obvious
Trend Series.
A ten-year project: one annual trend report every year from 2011 to 2020, ending with the Wall Street Journal bestselling Non-Obvious Megatrends. All ten editions were researched and written by Rohit, and all are available in the Trends section, most as free downloads.
The annual reports ended on schedule, but the trend work never stopped. It continues in The Future Normal, co-authored with futurist Henry Coutinho-Mason, and in November 2026 in Future Words.
Explore The Trend Series →Written By Pioneering Industry Professionals
The Non-Obvious Guides.
Smart advice
for smart people.
The other guide series treat you like a dummy or an idiot. The Non-Obvious Guides do the opposite. Written by a variety of expert authors, each guide delivers what a great mentor would tell you over coffee: just the useful parts, in about an hour.
Browse All Guides →
